高端红酒用特征标签来防止虚假分销和制假。NFC标签被加工用于标签移除时切断天线电路，防止信息被读取。
日本凸版印刷株式会社（下文简称“凸版印刷”，总部：东京千代田区；总裁及代表董事金子真吾）设计出一种能确保在标签被移除时破坏天线回路使得无法读取的NFC特征标签，被位于法国勃艮第的高端红酒制造商-彭寿酒庄产生的特级红酒所选用。使用特征标签的货品船运于2018年10月开始。
如果酒瓶上的特征标签被移除，那么NFC标签就会损坏，而标签上的数据也将无法再读取。这样能防止标签的重贴及其它形式的仿冒造假，是打击假冒伪劣产品的一种有效方法。Selinko是一家专门从事认证工作，灰色市场检测及相关销售业务的公司。当用支持NFC的智能手机扫描时，存储在IC芯片上的数据可以用Selinko SA（总部：比利时，CEO：Patrick Eischen）提供的专用app来读取，验证结果将反馈在手机屏幕上，使得整项验证便捷简单。这项技术还能被用作提供顾客产品相关和其他信息的一种工具。
彭寿酒庄是一家总部位于勃艮第的高端红酒生产商。因其红酒不仅稀有更享誉全球，彭寿酒庄已经引领高端葡萄酒市场引入先进防伪技术，以应对20多年来假冒产品对其品牌造成的损害。为了不断追求卓越和改进，彭寿酒庄最近选择用特征标签为其特级红酒做全面的安全措施。
© Toppan Printing Co., Ltd.
BackgroundThe distribution of counterfeit and imitation goods has expanded on a global scale in recent years, and forms of fraudulent distribution are diversifying. Wines and spirits are also targets of counterfeiting, and the continued circulation of such counterfeit and imitation products can reduce the sales revenue of authentic products and damage brand value.
Domaine Ponsot, a producer of high-end wines in Burgundy, France, has chosen to use Cachet-Tag on its Grand Cru products. In addition to helping prevent fraudulent distribution and counterfeit and imitation goods, Cachet-Tag can be used as a tool to provide consumers with such information as details on the product, storage methods, and advice on dishes that complement the wine.
Features of Cachet-Tag・Prevention of fraud with brittle processingCachet-Tag features a layer that has undergone special processing to make it brittle. When the label is removed, the antenna circuit and NFC tag are broken, preventing fraudulent relabeling and reuse.
・IC authentication based on generation of a unique code each time the tag is readCachet-Tag uses NTAG® 413 DNA, an innovative, high-security IC chip with a cryptographic authentication function produced by NXP® Semiconductors. When the NFC tag is read, both ID information and unique authentication code information are acquired. High-level security is ensured as authentication information differs for each individual product and each NFC phone tap, whereby the result of the generation of the unique code is assessed in the cloud.
・NFC tag authentication can be performed with a smartphone (Google Android / Apple iOS)Products can be authenticated and information acquired without a dedicated reading device because the result of authentication can be displayed on screen after simply reading with a consumer’s NFC-enabled smartphone.
Future targetsToppan Printing intends to expand sales of Cachet-Tag for such applications as high-end wine bottles and packaging for high-end cosmetics and medical and pharmaceutical products. The company is targeting sales revenue for the product, including related services, of approximately 1 billion yen (US$ 8.8 million) in fiscal 2020. Toppan Printing will also continue to develop and offer smart packages featuring NFC tags and other advanced technologies.
Cachet-Tag will be on display in the NXP Semiconductors booth at AIPIA World Congress, held at the Amsterdam Conference Centre Beurs van Berlage in Amsterdam on November 19 and 20.
"Toppan and Selinko bring us an even simpler, faster and more efficient solution to guarantee our customers the authenticity of our wines," said Rose-Marie Ponsot, Estate Manager of Domaine Ponsot.
“Toppan Printing is proud to contribute to Domaine Ponsot’s innovation by bringing its know-how in the field of security, which has been accumulated through more than a century of designing highly secure systems,” said Toppan Europe CEO Hideo Yoshikawa. “The label selected by Domaine Ponsot is very easy for consumers to use for authentication and drastically reduces counterfeiting risk.”
About ToppanToppan Printing is one of the world’s leading integrated printing companies. Since its founding in 1900, Toppan has expanded its operations significantly while driving the evolution of printing technologies and combining them with marketing, IT, creative capabilities, and diverse processing techniques to enable a wide range of solutions in the company’s three main business fields of Information & Communication, Living & Industry, and Electronics. Toppan employs more than 51,000 people globally and recorded sales of over 1.4 trillion in the year ended March 31, 2018.
For more information, visit http://www.toppan.co.jp/english/.
Contact:
Europe Roland Lartigue Roland. Lartigue@toppaneurope.comJapan Takuya Onuki takuya.onuki@toppan.co.jp
About Domaine PonsotFounded in Morey-Saint-Denis in 1872 by William Ponsot, Domaine Ponsot has been a pioneer of “bottling on the property” (1934) and export marketing (U.S.A., U.K., Italy since 1934). Today, it is one of the leading domaines of Burgundy, producing more than 60% of Grand Crus from Morey-Saint-Denis, Gevrey-Chambertin, and the Côte de Beaune and exporting its products to more than 40 countries. The two most iconic Domaine Ponsot wines produced since 1872 are:
Clos de la Roche Grand CruAn area of 3.40 ha including 2.80 ha in the historic Clos de la Roche climate (an area of 4.56 ha or 60% of this climate)
Morey-Saint-Denis 1er Cru Blanc "Clos des Monts-Luisants" MonopoleThe only raw white wine in Burgundy produced with the Aligoté grape variety. The grapes come from a vineyard planted in 1911 in the Clos des Monts-Luisants, where the Aligoté has been consistently cultivated since the beginning of the 19th century.
Domaine Ponsot21 rue de la Montagne, 21220, Morey-Saint-Denis, France
Contact: info@domaine-ponsot.com
1. NFC is an acronym of Near-field Communication, a set of secure transmission protocols used for contactless payment cards and a wide variety of other fields.
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